WeWork. Enron. Volkswagen. Wells Fargo. Uber. What comes to mind when you read this list of (in)famous company names? Scandal. The reasons these highly-successful brands went from best-in-class to tabloid headline may seem varied, but ultimately, they had the same root cause: These companies didn’t place a priority on proactive reputation management. Reputation is all about trust; it’s about how …
Lisa Christen Joins CRO.SWISS Board of Experts
CRO.SWISS provides services to establish reputation management best practices in organizations and advocates for the function of the Chief Reputation Officer at C-Level. [Zug, 8 April 2020] — Lisa Christen, CEO of Christen Coaching & Consulting GmbH, has been invited to join the Board of Experts for CRO.SWISS, a competence platform providing reputation management best practices. The CRO.SWISS Board of …