Lisa Christen Joins CRO.SWISS Board of Experts

CRO.SWISS provides services to establish reputation management best practices in organizations and advocates for the function of the Chief Reputation Officer at C-Level.

[Zug, 8 April 2020] — Lisa Christen, CEO of Christen Coaching & Consulting GmbH, has been invited to join the Board of Experts for CRO.SWISS, a competence platform providing reputation management best practices.

The CRO.SWISS Board of Experts was created as an Advisory Committee to provide valuable strategic and scientific expertise in support of establishing the position of Chief Reputation Officer (CRO) as a C-Level function in the long term.

“We are honored to welcome Lisa Christen onto our Board of Experts,” said Christof Küng, founder and CEO of CRO.SWISS. “Our mission with CRO.SWISS is to highlight the importance of pro-active reputation management. We see Lisa as a committed and exemplary example of successful, proactive reputation management and are excited about the opportunity to share her expertise with our growing community.”

“I am honored to join an incredible team advocating for such an important 21st century topic,” said Lisa Christen. “I strongly believe that reputation is what can make or break a company’s long-term financial success, especially in this always-connected digital era. I’m excited to find innovative ways to help companies make excellent reputation decisions.”


CRO.SWISS is convinced that founders, start-up entrepreneurs, Chief Risk Officers, HR managers, communications managers, CEOs and board members must be aware of the ever-increasing importance of a good reputation. Their message is as simple as it is effective: a good reputation can and should be constantly worked on preventively in order to avoid reputation crises in principle.

CRO.SWISS pursues the following two goals under this credo:

1.CRO.SWISS is the world’s first and only independent peer-to-peer competence platform on the subject of reputation

2.CRO.SWISS wants to firmly establish the profession – or rather the function – of Corporate Reputation Officer (CRO) at C-level

For more information about CRO.SWISS, visit

For more information about Christen Coaching & Consulting GmbH, contact

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