Have you ever walked into a networking event, heart racing and feeling slightly overwhelmed, wondering why you decided to come (and wanting to immediately run away)? If so, congratulations: You’re human!
We humans are hardwired to seek social connection because a sense of belonging is critical for our survival. Whenever we enter a room full of strangers, our brains have heightened threat detection since it’s uncertain if we will be accepted or rejected by the group.
That’s a significant challenge for a coach who’s trying to build a coaching business. This fear of being rejected is what often holds back even the best coaches from fully engaging with potential clients. Once we realize that the root cause of this nervousness around connection and rejection comes from our brains, we can learn that there are also ways to work with the brain to help it calm down and connect….
Head over to Coaching World magazine to read the rest of this article. Coaching World is brought to you by the International Coaching Federation.