Standing Up For Our Rights I’m outrageously excited to fly across the globe and attend the historic Women’s March in Washington, DC next week … and best of all I get to take my two very young daughters with me. We’re going for the simple reason that we value equality, for women and for all. I’m happy and proud that I am …
About 10 years ago, I was put on a special work assignment at Sony Electronics to research the impact of marketing when a company does sustainable activities and “goes green.” How important was that to our customers? How much did consumers value that? Were they willing to pay more for a product? At the time, the answer was simple: they …
Do you usually stick to your New Year’s resolutions? I don’t. Or at least I didn’t, until I started doing them differently. You see, I’m normally a New Year’s grinch. I really dislike the end of the year reflection processes that most consultants and coaches recommend, which probably seems odd since I am one of those coaches and consultants. Plus anyone …
If you’re like me, you always start January feeling motivated and inspired that this can be your year! And, if you’re also like me, come February you’ve gone back to your old habits and the daily grind. But 2016 will be different because we’ll be using this one trick that keeps us on track: Know Your Why. Why You Must …
Customer retention is wildly important if you want to be successful and make money with your business… as in, you can increase profits by 25 percent to 95 percent if you only increase your customer retention rates by 5 percent (according to the smart people at Harvard Business School). And did you know it costs you 5x as much to attract a new customer as …
It’s hard to believe, but Gen Z and Millennials crave an even more instant connection than “traditional” social media networks have provided. Gone are the days when a Tweet that’s replied to in just a few minutes is considered quick or a video uploaded to YouTube is considered connecting to audiences. Now, it’s all about real-time connections and 2015 has seen a slew …
Mornings are hard. But mornings set the tone for the rest of our day so we want to make sure we’re starting out positive, relaxed, and organized in the morning. These 6 tips can have a huge impact on your productivity AND it’s the ultimate morning routine because everyone can do it. 1. No phone before breakfast. No emails, no Facebook, no text messages. …
Understanding WHY your business exists is the key to your success. Most companies know their “what” and “how”… but they don’t know their “why”! Your customers have to clearly understand WHY your company exists because that’s how they will determine if they will be loyal to your brand or not. Your “why” has to relate to your customer’s individual beliefs …
What are mind maps? A mind map is a graphical way to represent ideas and concepts. It is a visual thinking tool that helps structuring information, helping you to better analyze, comprehend, synthesize, recall and generate new ideas. Why are they so fantastic? Just as in every great idea, its power lies in its simplicity. In a mind map, as opposed to …
The key to successful time management is to spend your time on tasks that are important in addition to the ones that are urgent. This Urgent-Important Matrix exercise is designed to help you objectively judge where you currently spend your time and where you can make changes to make time for important goals in addition to urgent ones. Click here to …
