Peter Metzinger Knows Marketing PETER METZINGER is the Owner & Managing Director of Business Campaigning, a strategic consultancy specializing in «impossible missions» in branding, marketing, and communications. He’s also the co-founder of evAI Intelligence, helping companies develop tailor-made Artificial Intelligence solutions. Peter’s trademarked business campaigning® model was used at the World Economic Forum (WEF)’s Open Forum in Davos, Switzerland. In …
Who Is An Agile Leader? How do charismatic leaders like Steve Jobs and Elon Musk capture an audience? Hint: it’s not by getting up on stage and talking about their own wants and needs. No, the secret to great leadership is this: great leaders understand their audience (employees, peers, bosses) and speak to their audience’s needs. In other words, Steve …
Can You “Do” Authenticity Wrong? Yes! If you’re using “authenticity” as an excuse for justifying your bad habits and behaviors, then you’re definitely misusing it. Authenticity is not about sharing or acting on every thought that comes into your mind. Authenticity is not about trying hard to be unique among a crowd of people. Authenticity is not justifying thoughtlessness by …
Why Goal-Setting Usually Doesn’t Work Do you ever have that panicked feeling of being overwhelmed by a mounting to-do list or is that just me? Where do I start? What’s the next step? Agh! In this episode of Level Up Your Leadership, I break down for you three easy steps to goal setting that bring about clarity and an easy …
A New Format Since launching the Level Up Your Leadership podcast, many people have asked me why I interview other people but don’t share my own tips and experience. Great question! Let’s change that! In this episode, I am sharing my most fundamental secret to successful business and executive coaching: my proprietary coaching method framework. WHY . WHAT . HOW In …
I think most of us have a love-hate relationship with speaker panels. On the one hand, the experts featured are a fantastic source of information, experience, and thought-provoking insights. On the other hand, many panels can be (really) boring to watch. Panelists rambling without a clear point or providing information that’s too technical and not entirely relevant to the audience… …
Ambiguity is an (inevitable) part of our everyday life, causing many of us stress, distress and uncertainty. Instead of being paralyzed by fear, here are 5 ways to instantly embrace the unknown and move forward with certainty. John* was overwhelmed by all of the ambiguity he faced at work. The pace of work moved far too quickly and he …
David Cipullo is the Vice President of BRAND Sales, Intelligence & Consulting and on the Group Management Board for the global sports marketing firm Infront Sports & Media. David started his career working for sports powerhouses like the US Olympic Committee and Washington Wizards NBA team, and moved into senior roles with Team Services LLC, a stadium naming rights agency, …
Performing Under Pressure Phillip Burns knows how to perform under pressure. He’s a former professional soccer player (goalkeeper) who played for many English soccer clubs, including Manchester United Youth Team, Huddersfield Town, Readings FC, and Sheffield United. After his professional career, Phil re-channeled his love of sports and fitness into founding and running two Muay Thai kickboxing studios (one in …
Jennifer Thamm is the former Global Head of Change & Transformation Governance Risks at UBS. In addition to being a corporate executive, she’s also a wife, new mom, travel addict and sports fan. Jennifer has spent over 20 years working in finance, IT and risk management across the financial, insurance and consulting industries. Prior to her roles at UBS, Jennifer worked as a Senior …
